VAN GOGH immersive experience

Using the macro, mezzo, and micro approach of analyzing an experience, with a team of 3, we delved into the world of immersive art museums to uncover how to they are engaging audiences. Specifically, we analyzed the Van Gogh Immersive exhibit in Dallas.

For our user group we selected young adults to discover why they have the lowest attendance rates in museums and performed user research to find what motivates them to attend museums and makes the visit to the memorable. 

Technology is the link between art and young adults, so we created sketches and wireframes to design the prototype of a mobile application that will personalize the museum exhibit for young audiences. 

Below are the details of our research and user testing. 

View the prototype here: https://xd.adobe.com/view/22d2279f-c6ad-40f5-a3b2-18555c847668-7781/